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How to Set Up SMS on Shopify: A Step-by-Step Guide

A complete walkthrough for integrating SMS marketing with your Shopify store using Messaro.

SMS MarketingOct 30, 20255 min readSebastian StokkendalSebastian Stokkendal

Integrating SMS marketing with your Shopify store is one of the most effective ways to boost sales and customer engagement. This step-by-step guide shows you how to set up SMS using Messaro.

Step 1: Create Your Messaro Account

  1. Visit app.messaro.com
  2. Sign up for a free account
  3. Complete your business profile
  4. Verify your email address
Messaro sign-up screen
Step 1: create the account. No card needed on the free plan.

Step 2: Set Up Your Phone Number

  1. Navigate to Settings → Phone Numbers
  2. Choose between 10DLC, toll-free, or short code
  3. Complete 10DLC registration (required for US)
  4. Register your SMS campaign use case
Choosing a sending number inside Messaro
Step 2: pick the number your texts will send from.

Step 3: Connect Shopify

  1. Go to Integrations in your Messaro dashboard
  2. Click "Connect Shopify"
  3. Enter your Shopify store URL
  4. Authorize the connection
  5. Select which data to sync (orders, customers, products)
Connecting a Shopify store to Messaro
Step 3: connect the store and let the contact sync run.

Once you Connect to your Shopify or e-commerce platform, you can start building your subscriber list and launching campaigns right away.

Step 4: Set Up Opt-In Collection

You need consent before texting customers. Options include:

Checkout Opt-In

Add an SMS checkbox to your Shopify checkout to collect consent during purchase.

Shopify checkout settings with SMS marketing consent enabled
Step 4: turn on checkout consent so the list grows on its own.

Pop-Up Forms

Create SMS sign-up pop-ups offering discounts for new subscribers.

Keyword Opt-In

Promote a keyword (like "JOIN" to your number) on your website and marketing.

Step 5: Create Automated Flows

Set up these essential automations:

Welcome Series

Send a welcome message with a discount code to new subscribers.

Abandoned Cart Recovery

Automatically text customers who left items in their cart.

Order Confirmation

Send order and shipping updates via SMS.

Post-Purchase Follow-Up

Request reviews and promote related products.

List of automated SMS flows including welcome series and abandoned cart
Step 5: switch on the flows that run without you.

Step 6: Launch Your First Campaign

  1. Go to Campaigns → New Campaign
  2. Select your audience segment
  3. Write your message (include business name and opt-out)
  4. Schedule or send immediately
  5. Monitor results in real-time
Composing an SMS campaign in Messaro with an audience and preview
Step 6: write it, preview it, send it.

Best Practices for Shopify SMS

  • Personalize with customer name and order details
  • Include product images with MMS
  • Time messages around purchase behavior
  • Coordinate SMS with email campaigns
  • Track revenue attribution per message

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