Messaro vs. Mailchimp

At 30,000 contacts, Mailchimp Standard is $340 a month before SMS. Messaro is $19, with unlimited contacts on every plan.

Store owner reviewing her email and SMS campaigns on a laptop

94%

lower at 30,000 contacts

$19

flat monthly price

Never

expiring credits

Trusted by growing brands

Forge
Kinfield
Brightway Energy
Firawn
Maison Lune
Pivot
What you get

Included in $19, billed by Mailchimp

Four things that come with the Starter plan, and how Mailchimp handles each one today.

Counted on your Mailchimp bill

Subscribedbilled18,400
Unsubscribedbilled4,900
Never subscribedbilled1,700
Messaro, all 25,000unlimited$19

Unlimited contacts on every plan

Mailchimp: Unsubscribed contacts still count toward the total you pay for.

1,240 credits left at the end of the cycle

Credits you paid for1,240
Mailchimp keepsreset monthly0
Messaro keepsno expiry1,240

Credits that never expire

Mailchimp: Credit plans renew monthly and anything unsent is wiped. No roll over.

Monthly invoice

Standard, 30,000 contacts$340
SMS credit plansecond bill$90
Messaro, one planall channels$19

One plan, every channel

Mailchimp: A marketing plan priced on contacts, then a separate credit plan for texting.

Mailchimp invoice, mid cycle

Standard plan$340
Contact overageadded for you+$28
Messaroyou top up$19

No charges you did not approve

Mailchimp: Pass a contact or send limit mid cycle and the overage lands on your bill.

Pricing

The gap opens as your list grows

Mailchimp prices by stored contacts. Messaro prices by what you send, so the platform fee stays flat.

At 30,000 contacts

94% savings

$19 a month with Messaro compared with $340 for Mailchimp Standard, before either bill touches SMS.

Messaro messaging

$0.0108 per credit

One published rate. Credits never expire.

Mailchimp messaging

Monthly credit bundle

A second subscription. Unused credits reset.

ContactsMessaroMailchimpSaving
500$19$205%
1,500$19$4558%
5,000$19$10081%
10,000$19$13586%
30,000$19$34094%
50,000$19$45096%
100,000$19$80098%

Mailchimp Standard list prices as shown in a live account, September 2026, excluding introductory discounts. Messaro Starter includes 7,500 email credits and 500 messaging credits. Mailchimp plans include different send allowances, so compare against the volume you actually need. Mailchimp pricing · Mailchimp SMS pricing

Side by side

Feature comparison

Public plan details, checked September 2026. Mailchimp Essentials starts lower for very small lists.

FeatureMessaroMailchimp
Unlimited contacts on every planKeyPriced per contact
Unsubscribed contacts are free to storeKey
SMS included in your planKey500 / moSeparate subscription
Unused messaging credits roll overKey
One published SMS rate$0.0108 all-inCredit bundles
WhatsApp campaignsComing soon
Automation flows on the entry paid planStandard and up
Email, SMS and WhatsApp in one toolWhatsApp coming soon
Free plan contact limitUnlimited250
Free migration assessment
Entry paid plan$19/mo$13/mo

Sourced from Mailchimp pricing.

Start my switch

Free assessment. No obligation.

Why teams switch

Three reasons the move sticks

A flat platform fee is the headline. Credits that keep and a real migration plan are what make it hold up.

Warehouse manager packing online orders

Unlimited

contacts

Your list grows. Your bill does not.

Unlimited contacts on every plan, including Free. Unsubscribes cost you nothing to keep.

Shop assistant helping a customer at the counter

500

included

Credits that wait for you

Starter includes 500. Top-ups are $0.0108 each and never expire at month end.

A Messaro specialist reviewing a migration setup

Free

assessment

Know what moves before you switch

A personal gap analysis and migration plan before you cancel anything.

“Our first SMS campaign generated nearly $2M in potential cabin sales and booked more than 100 meetings in the first month.”
Anne Alms

Anne Alms

Marketing & Sales Director

Villa Vie Residences

$2M

potential sales

844

responses

14.85%

click rate

Villa Vie Residences

The world's first affordable residential cruise ship. Members live aboard full time, sailing to a new destination every few weeks.

Villa Vie Residences Odyssey ship
Switching

Three steps off Mailchimp

No rebuild weekend. We map your current setup first, then you move at your own pace.

1

We review your Mailchimp setup

Audiences, journeys, templates and channels.

2

You get a migration map

What moves directly, what gets rebuilt, what stays behind.

3

You switch on your terms

Self-serve, or with our team doing the heavy lifting.

A personal invitation

“If your current setup is starting to feel expensive or restrictive, I'd be happy to look at it with you. We'll show you what Messaro would cost and how a move could work. No sales pressure.”
Alexander Ovesen, CTO at Messaro

Alexander Ovesen

CTO, Messaro

What you get back

A practical migration recommendation

Clear pricing for your volume and channel mix

A reply from a real person within one business day

Free migration plan

Tell us what you need to move

Share the basics about your Mailchimp setup. We will review it and show you the clearest path into Messaro.

What do you want to move?

No obligation. We reply within one business day.

FAQ

Questions before you move

For a very small list, the entry prices are close. Mailchimp Essentials starts at $13 and Standard at $20 for 500 contacts, while Messaro Starter is $19. The gap opens as your list grows: at 30,000 contacts Mailchimp Standard is $340 a month and Messaro is still $19, because every Messaro plan carries unlimited contacts. Send allowances differ between the two, so compare against the volume you actually need.

See your own Mailchimp numbers

Send us your current plan and volume. We will come back with the real comparison.