Klaviyo price by list size
1,000 profiles$30
10,000 profiles$150
30,000 profiles$500
Messaro, any list sizeflat$19
Unlimited contacts on every plan
Klaviyo: Plans are tiered by active profiles, so a growing list costs more.
Messaro vs. Klaviyo
At 30,000 contacts, Klaviyo Email is $500 a month. Messaro is $19, with unlimited contacts on every plan.
96%
lower at 30,000 contacts
$19
flat monthly price
Unlimited
contacts on every plan
Trusted by growing brands
What you get
Included in $19, extra on Klaviyo
Four things that come with the Starter plan, and how Klaviyo handles each one today.
Monthly invoice
Klaviyo Email, 30,000$500
Klaviyo SMS plansecond billBilled on top
Messaro, one planall channels$19
One plan, every channel
Klaviyo: Email and SMS are separate subscriptions, so texting adds a second bill.
Price per SMS
Klaviyo, United Statesnot publishedShown in account
Klaviyo, United Kingdomnot publishedShown in account
Messaro, published ratecarrier fees in$0.0108
An SMS rate you can check first
Klaviyo: The rate varies by region and number type, and is only shown inside your account.
1,240 credits left at the end of the cycle
Credits you paid for1,240
Klaviyo keepsreset monthly0
Messaro keepsno expiry1,240
Credits that never expire
Klaviyo: Whatever you did not send in the period does not carry into the next one.
Pricing
The gap opens as your list grows
Klaviyo prices by active profiles. Messaro prices by what you send, so the platform fee stays flat.
At 30,000 contacts
96% savings
$19 a month with Messaro compared with $500 for Klaviyo Email, before either bill touches SMS.
Messaro US SMS
$0.0108 all-in
One published rate with carrier fees included.
Klaviyo US SMS
Account-specific rate
Varies by mobile plan and includes carrier fees.
ContactsMessaroKlaviyoSaving
500$19$205%
1,000$19$3037%
5,000$19$10081%
10,000$19$15087%
30,000$19$50096%
50,000$19$72097%
100,000$19$1,38099%
Monthly list prices checked September 2026. Messaro Starter includes 7,500 email credits and 500 messaging credits. Klaviyo plans include different send allowances, so compare against the volume you actually need. Klaviyo pricing · Klaviyo mobile rate policy
Side by side
Feature comparison
Public plan details, checked September 2026. Entry prices are similar for very small lists.
| Feature | Messaro | Klaviyo |
|---|---|---|
| Pricing grows with contact countKey | ||
| Unlimited contacts on every planKey | 250 on Free | |
| SMS included in the entry email plan | 500 / mo | Separate mobile plan |
| US toll-free SMS rate | $0.0108 all-in | Shown in account |
| Unused messaging spend rolls over | ||
| Carrier fees included in SMS rate | ||
| Email, SMS and WhatsApp in one tool | WhatsApp coming soon | |
| Automation flows | ||
| AI campaign assistant | ||
| Entry paid plan | $19/mo | About $20/mo |
Sourced from Klaviyo pricing.
Start my switch
Free assessment. No obligation.
Why teams switch
Three reasons the move sticks
A flat platform fee is the headline. Included SMS and a real migration plan are what make it hold up.
Unlimited
contacts
Your list grows. Your bill does not.
Unlimited contacts on every plan, including Free. No tier jump when profiles go active.
500
included
SMS included from day one
Starter includes 500 credits. Top-ups are $0.0108 each, with carrier fees in the rate.
Free
assessment
Know what moves before you switch
A personal gap analysis and migration plan before you cancel anything.
“Our first SMS campaign generated nearly $2M in potential cabin sales and booked more than 100 meetings in the first month.”
$2M
potential sales
844
responses
14.85%
click rate
Villa Vie Residences
The world's first affordable residential cruise ship. Members live aboard full time, sailing to a new destination every few weeks.
Switching
Three steps off Klaviyo
No rebuild weekend. We map your current setup first, then you move at your own pace.
1
We review your Klaviyo setup
Lists, flows, templates and channels.
2
You get a migration map
What moves directly, what gets rebuilt, what stays behind.
3
You switch on your terms
Self-serve, or with our team doing the heavy lifting.
A personal invitation
“If your current setup is starting to feel expensive or restrictive, I'd be happy to look at it with you. We'll show you what Messaro would cost and how a move could work. No sales pressure.”
Alexander Ovesen
CTO, Messaro
What you get back
A practical migration recommendation
Clear pricing for your volume and channel mix
A reply from a real person within one business day
Free migration plan
Tell us what you need to move
Share the basics about your Klaviyo setup. We will review it and show you the clearest path into Messaro.
FAQ
Questions before you move
Messaro publishes one US SMS rate of $0.0108 with carrier fees included. Klaviyo says its rate varies by mobile plan, region and number type and is shown inside the account. Using a Klaviyo rate of $0.008, its SMS unit price is lower. Messaro is still much cheaper for the combined platform and SMS bill at 30,000 contacts because the platform itself is $19 instead of $500.
See your own Klaviyo numbers
Send us your current plan and volume. We will come back with the real comparison.